Crisis communication- reflection one

When I think crisis, I think September 11, 2001. It was the largest (man made) crisis I have lived to see thus far; and one that’s impacts are still reverberating through our society. As a country, we will never be the same. It changed our national identity, and for many, it changed their individual identities as well.

In our early readings and class discussions, there has been a heavy emphasis on the nature of crises as being perceptual. I will first say that 9/11 forever changed my perception of what a crisis is and is not. Seeing planes fly into buildings, the desperation in people flinging themselves from 100 stories in the air and massive towers tumbling to ground was totally beyond my comprehension until to that day. The scale of both the loss as well as the evil it would take to construct such a plan is still mind boggling.

I had the fortunate experience of spending last weekend in NYC during the 10th anniversary of 9/11. In walking the streets of NYC, and watching the almost constant coverage that was aired on Sunday, I relived the sense of crisis that started that morning ten years earlier and lasted well into years later.

We have been in a post-crisis country since Sept 12th 2001. In the days and weeks that followed that day, up until now, the 10 year anniversary politicians and subject matter experts have explored the atrocities from many angles. We have heard the stories of the heroes of that day, from those who lived, and accounts of what happened to those who were lost.We have heard theories on conspiracy and charges of a negligent government. We saw leadership from a mayor raise up out of the ashes; and the leader of our nation take a more backseat approach. Did he perceive the crisis the same way we did?

The American people could not expect or prepare for that kind of situation. We can only hope that the governing body we rely on would have some sort of plan. Did they? Not really. On a local level, the cities of New York, D.C., andShanksville all managed to construct an immediate response to the crisis. They did well. From triage units to rebuilding a reputation, Rudy Giuliani succeeded in bringing New York back from a devastation unlike any other.

On a national level Americans saw very little in terms of a crisis management plan. Sure, we got ourselves a homeland security team and tightened security measures at airports. And, we even waged a war on terrorism and have watched soldiers fight that war for nine years. However, was the faith of the stakeholders ever restored? Not so much. Were Americans made to feel any safer? I don't think so. Instead we were barraged with media reports on threats of anthrax and other unimaginable scares. Where was the attempt to communicate a sense of safety?

What we have learned from post 9/11 America is that the government could and should have been prepared, to some extent. There are a variety of theories on how much was known by our president and his cabinet, but regardless of those claims, however erroneous they may seem to some, there needed to be a national crisis communication plan that restored our (the stakeholders) faith in our own country. America had been attacked before. We have seen terrorist threats and plots acted out. There should have been a long-term crisis management plan to assist the country in a time of such confusion and fear.

I would argue that we have been in a state of fear since then. Our ideas of security have been redefined and our faith in leadership has been continually tested. A crisis management plan could have unified the country, for longer than a month. It could have reinvented our country as "the home of the free and the land of the brave", a reputation once earned and respected.